Zayani Motors, the exclusive distributor of HONGQI luxury cars in the Kingdom, is pleased to announce that its E-HS9 model has won the prestigious 2022 IDA Design Award. The smart electric SUV had its successful launch in Bahrain the previous December. This accomplishment cements the Chinese marque’s leading position as a provider of quality products and services in the Kingdom’s automotive industry.

Launched in 2007, the International Design Awards (IDA) was established to recognise, celebrate and promote legendary design visionaries and emerging talents. The awards offer distinction to smart and sustainable multidisciplinary design in five categories through a rigorous selection process. The IDA jury panel consists of industry experts with lauded contributions to their respective fields.

The E-HS9 received honour in the subcategory of Transportation under Product Design. The model is HONGQI’s first electric car, a full-size smart electric SUV with a striking presence whose smooth, dynamic lines create a unique design language that characterises the brand’s visual philosophy. The characters of this design language “Shang Zhi Yi” are the ultimate interpretation of oriental aesthetics, blending tradition and technology seamlessly to produce a noble and elegant appearance.

On this occasion, Mr. Mohammed Zaki, General Manager of Zayani Motors, stated: “We are delighted that the Hongqi E-HS9 has been awarded this high honour, as the first C+ class high-end pure electric intelligent SUV, while adhering to the design language of “Shang Zhi Yi” with noble aesthetics.”

He added: “The E-HS9 was unveiled in Bahrain last year to great success, comprising a one-of-a-kind addition to the market. This innovative model provides unique elegance, reliable performance and an exquisite driving experience, with zero emissions and zero fuel expense. The award attests to its outstanding quality and Hongqi’s uncontested excellence.”

Born in 1958, HONGQI is a Chinese luxury car marque owned by the automaker FAW Car Company, and a subsidiary of FAW Group. The premium brand raises the bar high in the global market of luxury cars, as it represents the pride of the Chinese deluxe automotive industry, and it is known to be the choice of state leaders and prominent foreign guests.